Our Experience

Business Reimagined is led by Kay Tear, who is a Business Psychologist with over 15 years experience helping organisations with all aspects of leadership assessment and development. What she found later in her career is that sustainable shifts in performance and wellbeing happen when a true paradigm shift occurs for the individual. When people learned to use their intuitive intelligence rather than analytical intelligence (used in traditional approaches) they had a far deeper transformational experience. This helped people in their performance, leadership, creativity, and wellbeing.

Kay has a team of Leadership Coaches and Business Consultants working with her who combine their expertise in the ground-breaking disciplines of subtractive psychology, neuroscience, and the 3 Principles to guide organisations, teams, and individuals to wake up to their full potential. 

The coaches have various qualifications such as ICF ACC, PCC and MCC, and the Practitioner Diploma in Executive Coaching from the Academy of Executive Coaching. They have worked with organisations in a variety of sectors in the UK and globally to successfully help individuals and organisations wake up to their true capacity for connection, collaboration, and creativity.  

Business Reimagined was a finalist for the 2023 British Quality Foundation Excellence in People Engagement and Development Award for our unique programme with Santander UK.

Social impact

We give 1% of our profits to non-profits and our coaches all hold volunteer positions. We are all committed to sharing this unique understanding of human performance to help people everywhere lead happier lives. This year we are supporting Headteachers to learn this and pay-it-forward in schools in Derby.

Kay Tear

Managing Director and Head Coach